Heartland Financial & Mortgage partners with Linda Adams, Founder of Cherry Pickers Marketing, as Fractional Chief Marketing Officer for the team. Linda brings a strategic, results-driven approach to marketing—helping mortgage professionals grow visibility, credibility, and trust in highly competitive local markets.
With deep experience in digital marketing, SEO, content strategy, and brand positioning, Linda works alongside the Heartland Financial & Mortgage team to align marketing efforts with business goals. Her role focuses on building consistent messaging, strengthening local search presence, and creating marketing systems that support long-term growth—not just short-term campaigns.
As a Fractional CMO, Linda provides executive-level marketing leadership without the overhead of a full-time hire. She collaborates closely with leadership to identify opportunities, refine strategy, and ensure marketing efforts are clear, compliant, and effective. From website messaging and educational content to local SEO and brand storytelling, every initiative is designed to reinforce trust and expertise with borrowers.
Linda’s approach is practical, data-informed, and relationship-focused—making her a natural extension of the Heartland Financial & Mortgage team. Her work helps ensure that, when potential clients are seeking guidance, education, and financing solutions, Heartland Financial & Mortgage stands out as a trusted local resource.
With deep experience in digital marketing, SEO, content strategy, and brand positioning, Linda works alongside the Heartland Financial & Mortgage team to align marketing efforts with business goals. Her role focuses on building consistent messaging, strengthening local search presence, and creating marketing systems that support long-term growth—not just short-term campaigns.
As a Fractional CMO, Linda provides executive-level marketing leadership without the overhead of a full-time hire. She collaborates closely with leadership to identify opportunities, refine strategy, and ensure marketing efforts are clear, compliant, and effective. From website messaging and educational content to local SEO and brand storytelling, every initiative is designed to reinforce trust and expertise with borrowers.
Linda’s approach is practical, data-informed, and relationship-focused—making her a natural extension of the Heartland Financial & Mortgage team. Her work helps ensure that, when potential clients are seeking guidance, education, and financing solutions, Heartland Financial & Mortgage stands out as a trusted local resource.
